Writing well – the ability to craft excellent posts and to write a post that oozes quality – is one of the biggest qualities of any accomplished writer out there, and perhaps the single most potent weapon in any good writer’s arsenal!
Ask any bloggers what the qualities of a good blogger is, and one of the first things that they’ll tell you (if not the first) would be the ability to write well.
In today’s world, content is undoubtedly the undisputed king! I know that the use of this particular phrase verges on excessive at times, but it doesn’t change the fact that content wins every single time, and great content makes your blog a winner.
Here are some tips, tricks and ways which all blogger can (and should) use to improve the quality of their writing and become great bloggers:
1. Understand and accept that writing is not easy. This is the first part of becoming a good writer, accepting that writing well is hard work, and not as easy as one might think. If you go into it with the right mindset and the right expectations, you may just become a good writer.
2. Set and stick to a schedule. As a writer, one of the best habits that I was able to develop and perfect over the years was developing a weekly writing schedule for myself, and making sure that I stuck to it. It is a great way to make a commitment, and keep yourself on track.
3. Use different kinds of writing styles. Incorporate a little bit of this and a little bit of that in your posts. Humor, controversy, opinions, rants… it’s all good. Variety prevents your posts from becoming monotonous, although that is not to say that adopting a certain style of writing a blog post hasn’t worked well for certain people.
4. Use a variety of different kinds of blog posts. List-based posts, reviews, tutorials, resource posts, Q&A’s, problem-solution posts, interviews, FAQs, reports, case studies, and podcasts are just some of the few post types that come to mind right now, all of which you can look into doing on your blog.
5. Write in simple words and choose simple English. As a blogger, your content will be seen by a large number of people from all across the world, some of whom might not have as good a grasp on the language as yourself. Keep the language as simple as possible Write in short sentences, and break your copy down into easily-readable paragraphs.
6. Make a point, and stick to it. Don’t ramble on unnecessarily, like most bloggers do. Make sure that every blog post makes a clear, precise point, and that you stick to the point without veering off-course or off-topic.
7. Concentrate on quality, instead of quantity. Most bloggers make the crucial mistake of writing an x amount of words, or trying to satisfy word limits. This is the completely wrong approach to take. Quality always trumps quantity when it comes to getting traffic and ranking well. If you think you can get your point across comprehensively in 200 words, that’s miles better than writing a poor 2000-word post.
8. Edit before you publish! Review your copy after you’re done writing. Shorten, add or delete wherever necessary, look for any factual or grammatical errors, rewrite stuff, and be ruthless with your editing. Press the publish button once you’re absolutely convinced that what’s about to go on the internet is a product of your best effort!